Creative director Sukumar is showing his creativity in promoting his films too. Sukumar, who turned writer-producer for the first time with ‘Kumari 21F,’ is coming up with some innovative promotional strategies.
He came up with fresh first look of the movie and then made NTR to release the teaser. Now he is conducting a Dubsmash contest for girls and they should mouth the dialogues that the heroine says in the teaser.
To popularize this, he made his heroines to participate in this contest. ‘Nenokkadine’ heroine Kriti Sanon first participated in this. Then other actresses like Regina, Rakul, Pranitha and Anasuya also promoted one Dubsmash video each.
Now Sukumar is bringing his best friend Allu Arjun to release the audio composed by Devi Sri Prasad on October 31. All these promotions are raising curiosity levels about the film as Sukumar’s love stories are usually somewhat different.